5:30pm - 6:00pm: Welcome Mixer
6:00pm - 7:00pm: Workshop with Chris Kneeland
7:00pm - 8:00pm: Happy Hour
Use promo code: YPOS75 for 75% off of your ticket price!
Why Attend the Workshop
The world does not need another generalist design firm or undifferentiated creative businesses. And our industry is drowning in firms claiming to be “full service”, which mean they are either lying or embarrassingly naïve.
What the world does need, what the best clients are willing to pay a premium for, is expertise. Expertise is the only viable way to differentiate your firm from the competition. Not personality. Not process. Not price. It is expertise and expertise alone that will set you apart in a meaningful way and allow you to deal with your clients and prospects from a position of power.
Power in the client-agency relationship usually comes from clients having alternatives. When clients have fewer alternatives, we can dictate pricing, set the terms of the engagement and take control in a manner that better ensures that our ideas and advice have the desired impact.
It is first through positioning your firm that you begin to shift the power and change the way your services are bought and sold. Positioning is the foundation of business development success and business success. If you fail on this front you face a long, costly uphill journey as owners of creative businesses.
Identify your claims of awesomeness, what 1-3 things do you do better than anyone else and how do you prove it?
Identify your ideal client? Explore how you can attract the best fit for your firm to work with?
Discover 5 strategies to amplify your positioning.