Capturing your "Why" is essential to building a powerful brand for your company. Identity Architecture is a branding workshop aimed at helping you uncover, understand, and assemble all the pieces necessary to build a successful brand blueprint. Through this process you will bridge the gap between what drives you on a personal level and how to best translate it into your business operations.
3:00-6:00pm -- Workshop
6:00-8:00pm -- Post Workshop Happy Hour
We will cover...
Brand Positioning: Understanding how your brand fits into the market’s ecosystem (or the clutter).
Brand Personality: These are important to keep your brand authentic and grounded.
Brand Focus: Would you rather be a flashlight or a laser? Here’s a hint, one is much more powerful and uses less resources.
John Johnson is the Founder and Principal Identity Architect of a small studio, a Seattle based creative agency. He has combined his Master of Architecture and MBA to help business leaders craft their identities in the marketplace.