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Identity Architecture: The Building Blocks of Branding

  • The Collective 400 Dexter Avenue North Seattle, WA, 98109 United States (map)

The Workshop

Capturing your "Why" is essential to building a powerful brand for your company. Identity Architecture is a branding workshop aimed at helping you uncover, understand, and assemble all the pieces necessary to build a successful brand blueprint. Through this process you will bridge the gap between what drives you on a personal level and how to best translate it into your business operations.

Event Agenda:

3:00-6:00pm -- Workshop

6:00-8:00pm -- Post Workshop Happy Hour

Register for Identity Architecture: The Building Blocks of Branding

We will cover...

Brand Positioning: Understanding how your brand fits into the market’s ecosystem (or the clutter).

  • Industry Analysis

  • Competitive Landscape

Brand Personality: These are important to keep your brand authentic and grounded.

  • Anchors

  • Strengths

  • Values

Brand Focus: Would you rather be a flashlight or a laser? Here’s a hint, one is much more powerful and uses less resources.

  • Stakeholders

  • Persona Development

  • Differentiation

Hosted By:


John Johnson

John Johnson is the Founder and Principal Identity Architect of a small studio, a Seattle based creative agency. He has combined his Master of Architecture and MBA to help business leaders craft their identities in the marketplace.


Earlier Event: August 1
Answering "What do you do?" Workshop