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Rise Above the Noise: Resonate with your target audience and differentiate your brand

  • ATLAS Workbase 500 Mercer Street Seattle, WA, 98109 United States (map)
ProDev Day Session - Jo-anne Jaspan

About The Session

In today’s business landscape, our prospects are constantly bombarded with sales emails and pitches. Learn how to cut through the noise by elevating your messaging to differentiate your business.

First, we’ll cover the 5 key components of a great sales email, then we’ll dive into the secrets of triggers and timing, all of which combine to elevate your content and messaging and help you rise above the crowd.

This workshop will give you a fresh understanding about how to get the attention of your target audience, and new set of tools to help you deliver your most compelling message to the right person at the right time.

Walk away with:

  • Template(s) for effective sales and business emails

  • Understanding of the 5 key components that make up the anatomy of a great email

  • Actionable tips to help your emails get *read* rather than deleted

  • 5 guiding principles and a "test-before-send" model


Grab your GA ticket below, and then find and select Rise Above the Noise (and any other session you’d like to attend) on the following screen:

Jo-Anne Jaspan | Sales + Marketing + Brand Strategist

Jo-Anne Jaspan is a Sales + Marketing + Brand strategist, revenue leader, mentor and startup advisor. She specializes in SaaS / Tech in the Start-up, SMB and Enterprise sectors. After many years spent honing her craft in the corporate world, Jo-Anne is now founding principal of Jaspan Consulting: H2H / B2B Sales + Marketing + Brand; and Founder of SHIFT, a professional organization whose mission is to promote innovation, education, collaboration and the pursuit of excellence in B2B sales.

Jo-Anne coaches, consults and trains around a simple idea: successful modern sales is based on 3 building blocks: authenticity, transparency and curiosity. Combining her expertise in Sales, Marketing, Branding, SaaS, Psychology, Visual Communication Design, Advertising, along with Change Management and Neuroscience principles, she works with successful teams and leaders in companies from Startup to F1000 to navigate growth strategies, pursue excellence and reach peak performance.

Jo-Anne invites us to envision *what’s possible* rather than simply *what is*.